Overview: The Domino’s Pizza story, from a pizzeria in Michigan to global success, is built on sensory research. Learn how food science and sensory research help Domino’s dominate the global pizza market. The food industry...
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Kitty Litter Competitors Clawing their Way Above Competitors, NAD says Not so Fast with the Comparative Claims
Overview: Pretty Litter will discontinue comparative claims that competitor Fresh Step does not remove odor and makes a home smell. Something smelled off to Clorox and the case was brought to the NAD. Sitting Pretty,...
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How Consumer Surveys Help Identify the Correct Sensory Claims
Most sensory claims are about perception and preference. Advertisers and marketers typically use data from sensory research to market existing products or develop new product lines, to support claims such as “perfectly seasoned,” “eliminates tough...
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Substantiate THAT! Substantiating Hypothetical Sensory Claims
For decades, the FTC and other regulators have required advertisers to provide substantiation for the claims they make in advertising. The NAD, FTC, and courts consider context and content for all claims. When ads draw...
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