Beer is an increasingly competitive industry, with 9,247 breweries in operation at the end of 2021 alone, a number that quadrupled in a decade, according to the Brewer’s Association. As the number of breweries grows,...
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Failure to Properly Substantiate Sensory Claims Stinks
Febreze is a line of odor-reduction products manufactured by Proctor and Gamble. Competitor S.C Johnson & Sons, Inc, manufactures odor reduction products under the name Glade. S.C Johnson submitted a complaint to the National Advertising...
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Will your taste test substantiate your advertising claims?
In the November, 2018 issue of Quirks Magazine, Dominique Romanowski published an article about surveys to substantiate advertising claims. “Are you considering making superiority in advertising claims such as “Brand X” is preferred to “Brand...
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