Overview: “Dupes” are more than just knockoffs; they’re a phenomenon. How might consumer surveys help mitigate the trademark clash between dupes and the original brands? What Are Dupes? Dupe is slang for “duplicate,” and it...
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Buc-ees and Barc-cees: Pit Stop Trademark Brawl
Overview: Beavers, Bulldogs, and brand confusion: What can the Buc-ee’s vs. Barc-ee’s lawsuit tell us about trademark infringement and the power of consumer perception? Beavers, Bulldogs, and Brand Confusion Buc-ee’s is a chain of mega-sized...
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Eat. Drink. Play. Litigate? Dave & Buster’s Sues Arcade Time Over Alleged Trademark Infringement
Overview: Dave & Buster’s sues Florida business Arcade Time over its trademarked phrase, “Eat Drink Play.” Who will win in a trademark lawsuit, and can consumer surveys play out in court? Eat Drink Play Sue...
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White Lotus and Duke University: Trademark Infringement, Mental Health, and Artistic Expression
Overview: HBO’s hit series The White Lotus included a T-shirt with Duke University’s trademarked logo, worn during a highly emotional moment. How might consumer surveys be used to protect trademarks and brands in the face...
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Patterns of Trademark Protections and Consumer Survey Evidence
Overview: Louis Vuitton and Prada created international stirs over a trademark applications for patterns. How might consumer surveys help regulators and brands draw distinctions? Patterns of Protection In 2022, the prominent Italian fashion house Prada...
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