For the expert conducting or rebutting a Lanham Act survey, the theory of marketplace behavior that underlies the survey is an important issue that is almost always at least an implicit part of planning a...
Read More
How Do You Define Market Segmentation?
How Do You Define Market Segmentation? What exactly do we mean when we say market segmentation? Market segmentation is a term that has different meanings to different functions, departments, and people. Your definition of market...
Read More
Classics Every Marketer and Strategist Should Read…More Often
It seems that every few years, a book or an article is published that captures the imagination of marketers and managers everywhere. Some of them provide lasting guidance and influence, while others turn out to...
Read More
Should You Worry About Survey Response Rates?
Response rates to surveys have been dropping for many years. This fact is not new to those involved with tracking studies, usage and attitude studies, and other types of marketing research.<A recent study from the...
Read More
Keyword Infringement Surveys: The New Frontier in Measuring Likelihood of Confusion
In recent years, keyword advertising has become an increasingly important activity for marketers. Compared with other elements of the marketing mix, such as newspaper or television advertising, keyword advertising is still relatively new. Sellers of...
Read More