In this video, Dr. Bruce Isaacson defines secondary meaning and outlines the 4 questions necessary for measuring it in a litigation survey.
[Video] Conducting In-Person and Online Interviews in Litigation Surveys
Interviews for litigation surveys are conducted either in-person or online. In this video, Dr. Bruce Isaacson discusses the differences and advantages of both methods, when “Conducting In-Person and Online Interviews in Litigation Surveys.”
[Video] Using Controls to Measure Causality in Litigation Surveys
Causality often becomes a issue in litigation surveys. In this installment of his ongoing video series, Dr. Bruce Isaacson describes how causality is measured by using controls, and the three rules of thumb to keep...
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Apple vs. Samsung: Litigation Surveys as Evidence
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from...
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Apple v. Samsung: The Next Round of Survey Evidence
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from...
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