Overview: MMR Strategy Group survey expert Dr. Justin Anderson testifies in rebuttal to surveys submitted to the Trademark Trial and Appeal Board in a matter related to smoking products. Did a bad control send the...
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POOPH’s Patented and Safety Claims Supported; NAD Pooh-Poohs Others
Overview: A new decision from the NAD explores the claims made in ads for a spray odor and stain remover. Might claim substantiation survey research have made less of a stink in the face of...
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Expert Spotlight: Dr. Justin Anderson
Q: Early in your career, you served as an officer in the U.S. Air Force. That must have been very different from being a survey expert. A: Actually, there are a lot of parallels. First,...
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Trademark Dispute: Vintage Style is Classic Infringement
Overview: Pennsylvania State University sued clothing manufacturer Vintage Brand for using vintage sports team logos that the company did not license from the university. Is Vintage Brand committing good old-fashioned infringement? Merch Madness Vintage Brand...
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Multilevel Marketing and Income Disclosures
Overview: Multilevel marketing is targeted by the Federal Trade Commission as influencers fail to disclose real earnings from their enterprise. Could consumer surveys be used to help the people at the bottom of a pyramid...
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