MMR Strategy Group is expanding again! We are proud to welcome our new Vice President, Dr. Alice Chan, who has more than 20 years of experience in quantitative market and marketing research. Dr. Chan comes...
Read More
Serving Up a New NAD Decision: Ole vs Gruma
Ole Mexican Foods competes with Gruma Foods in the low-carb tortilla market, among other markets. Both companies’ tortillas are made of fiber-based carbohydrates. The body metabolizes fiber differently, and fiber can replace carbohydrates in products...
Read More
FTC Issues New Guidance on Fake Reviews and Testimonials
Overview: The Federal Trade Commission issued a final rule banning fake reviews and testimonials, making it easier for violators to be tried in court. Background According to a recent survey by Bright Local, 93% of...
Read More
Scent of Trademark Infringement: Abercrombie Counterfeit Claims
Overview: Abercrombie & Fitch Trading Co alleges that a network of parties counterfeited, sold, and profited from fragrances bearing the Abercrombie & Fitch trademarks. This smells like a case for consumer survey use. Abercrombie’s Ascent...
Read More
Bots and False Advertising
Overview: New lawsuit alleges that using bots to play against human beings on gambling platforms creates unfair matchups—and false advertising. The house usually wins, but are bots tipping the odds too far? Case Facts: Skillz...
Read More