Overview: General Mills challenged claims made by competitor Promotion in Motion in a fruit snack throwdown. Which fruit gets the boot? Fruit Snack Attack General Mills, Inc. is the producer and manufacturer of the...
Read More
Trademarks and Halloween Costumes
Overview: When designing and manufacturing Halloween costumes, are some brands dressing up trademarks to the point of infringement? The Big Business of Dressing Up Spirit Halloween, the largest Halloween-only store in the world, makes over...
Read More
MMR Strategy Group Adds Lucas Carden
As part of MMR Strategy Group’s recent expansion, we are proud to announce our new Vice President, Dr. Lucas Carden. Dr. Carden has expertise in consumer decision making, habit formation and change, and survey research....
Read More
DraftKings and MLB: Will Publicity Rights Reign Supreme?
Overview: The Major League Baseball Players Association files a right of publicity suit alleging that the DraftKings online gambling platform is unjustly profiting from players’ images. DraftKings vs Sports Legends DraftKings and bet365 are online...
Read More
MMR Strategy Group Welcomes Alice Chan
MMR Strategy Group is expanding again! We are proud to welcome our new Vice President, Dr. Alice Chan, who has more than 20 years of experience in quantitative market and marketing research. Dr. Chan comes...
Read More