Overview: NAD recommends that Revolve influencers Georgia Hassarati and Alyssa Nicole Nelson materially disclose their relationships with the clothing seller. When disclosures are in question, surveys are always in style. Influencer Disclosures Disputes Influencer marketing...
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Expert Spotlight: Dr. Bruce Isaacson
Fifty years after the founding of MMR Strategy Group, MMR President Dr. Bruce Isaacson feels the company is doing better than it ever has. “The past five or six years in particular have been fantastic...
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Rolex Says Time’s Up for Jewelry Unlimited’s Customized Watches
Overview: District judge says Jewelry Unlimited may not sell refurbished Rolex watches. How might consumer surveys be used to measure consumer confusion? Refurbished, Renewed, or Unrecognizable? Jewelry Unlimited is a retail jeweler that sells Rolex...
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Big Competition: NAD and NARB Disagree in Plays of the Day Ad
Overview: Snoop Dogg, Patrick Mahomes, and baby lions, oh my! NAD and NARB released a new decision saying that T-Mobile must modify certain comparative claims. How might consumer surveys have prevented this from getting “played...
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Contentious As Ever: A Royal Trademark Journey
Overview: The Duchess of Sussex, Meghan Markle, launched a lifestyle brand–but she’s not receiving royal treatment from the USTPO. How might consumer surveys be used in branding and rebranding efforts or potential challenges? What’s in...
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