Overview: Pretty Litter will discontinue comparative claims that competitor Fresh Step does not remove odor and makes a home smell. Something smelled off to Clorox and the case was brought to the NAD. Sitting Pretty,...
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FTC Click to Cancel Ruling in Effect
Do you have a resolution to unsubscribe? The Federal Trade Commission provision has heard consumer complaints about the difficulty of unsubscribing from annual plans. Enter the “Click to Cancel” mandate. The Difference of a Click...
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Welcome Dr. Lindsay Roberts
MMR Strategy Group welcomes our new Senior Research Manager, Dr. Lindsay Roberts. Dr. Roberts brings specific experience in survey research with a focus on media, gender, and mass communication. Her past research includes investigation of...
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Window Displays, Tangle Trademark Infringement
Overview: Tangle, INC brought a copyright and trade dress action against fashion chain Aritzia in Southern California, alleging that sculptures used in window displays and marketing campaigns copy artist Richard Zawitz Tangle, INC, sculpture designs....
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Up a *Goose* Creek: NAD Recommends Goose Creek Modify or Discontinue Certain Claims
Overview: Bath & Bodyworks, LLC brought certain claims made by Goose Creek LLC, a manufacturer of candles before the NAD. How might consumer survey research have supported candle claims, before marketing dollars go up in...
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