Overview: The FDA issued a proposed rule regarding package nutrition labeling, to help consumers make more “healthy” choices. How might consumer surveys be used to supplement healthy competition? FDA Proposes New Food Labeling Rule In...
Read More
Birkin and Wirkin: Is This Actual Infringement?
Overview: Is the Wirkin infringing on the Birkin? How might consumer surveys be used if a dispute arose? Birkin vs. Wirkin The Birkin Bag is an iconic luxury handbag and signature fashion piece for the...
Read More
FTC Issues Final Rule on Fake Reviews and Testimonials
Overview: The Federal Trade Commission issues a final rule banning fake reviews and testimonials. How might consumer surveys be used as evidence in a dispute? Final Rule on Fake When shopping in person, we might...
Read More
Evolve Biosystems and Abbott Laboratory
Overview MMR Strategy Group’s Justin Anderson provided a rebuttal to a survey measuring patent infringement and consumer associations in a false and deceptive advertising case involving competing infant probiotics. Case Facts: Evolve Biosystems, Inc. and...
Read More
Flawed Control Sends Survey Up in Smoke
Overview: MMR Strategy Group survey expert Dr. Justin Anderson testifies in rebuttal to surveys submitted to the Trademark Trial and Appeal Board in a matter related to smoking products. Did a bad control send the...
Read More