Dr. Keith Botner welcomes a challenge. “For survey experts, learning about the intricacies of any given matter can be challenging,” says Dr. Botner, a Vice President at MMR Strategy Group. “But I see it as...
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FTC Makes Final ‘Click to Cancel’ Rule
Overview: The FTC has finalized its Click to Cancel rule. How will this rule change the way subscription-based businesses market and disclose cancellation policies? And how could consumer surveys be used in disputes? Background on...
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A Brief History of MMR Strategy Group
MMR Strategy Group was founded as Marylander Marketing Research. In the 1970s and 1980s, MMR largely conducted marketing research surveys. These were the days when many surveys were conducted in person or over the telephone,...
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Starbuds Truck Will Not Be Blazing a New Trail After Trademark Infringement Lawsuit
Overview: Cannabis marketers often employ pot parodies to promote their products, but in what instances are these ploys trademark infringement? When Starbucks took on Starbuds in Manhattan, could likelihood of confusion consumer surveys have been...
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Trademark Protections for Influencers? TTAB Says No
Overview: The Trademark Trial and Appeal Board affirms the United States Patent and Trademark Office’s refusal to register a trademark for an influencer’s website. Could consumer surveys have influenced this decision? No Room for a...
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