Overview: Underwear and loungewear maker Skims enlists major stars to squeeze promotional posts into their social media, but the NAD is tightly monitoring disclosures. How can advertising claim substantiation surveys protect brands from costly NAD...
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Buc-ees and Barc-cees: Pit Stop Trademark Brawl
Overview: Beavers, Bulldogs, and brand confusion: What can the Buc-ee’s vs. Barc-ee’s lawsuit tell us about trademark infringement and the power of consumer perception? Beavers, Bulldogs, and Brand Confusion Buc-ee’s is a chain of mega-sized...
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Expert Spotlight: Dr. Molly Spencer
Dr. Molly Spencer is an expert in sensory science–the science of how things taste, smell, feel, sound, and look. She is also an expert in consumer science. Her expertise is called for anytime a client...
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Eat. Drink. Play. Litigate? Dave & Buster’s Sues Arcade Time Over Alleged Trademark Infringement
Overview: Dave & Buster’s sues Florida business Arcade Time over its trademarked phrase, “Eat Drink Play.” Who will win in a trademark lawsuit, and can consumer surveys play out in court? Eat Drink Play Sue...
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Dr. Kyle Rawn and Dr. Lindsay Roberts Secure Cover of Quirk’s Market Research Review, July/August 2025 Issue
We are excited to announce that Dr. Kyle Rawn and Dr. Lindsay Roberts, Senior Research Managers at IMS Legal Strategies, are the authors of the cover article in the July/August 2025 issue of Quirk’s Marketing...
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