Overview: Class-action lawsuits litigating consumer product claims to be “100% Natural,” “Made in America,” and “Non-Toxic” often use consumer surveys as evidence. Why are they so persuasive? Consumer surveys have long been an important source...
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Discontinue Drier Skin Claims and Endorsements, Says NAD in Diaper Dispute
Overview: NAD puts a damper on claims made by diaper makers about drier skin. How might claim substantiation surveys have lightened the advertising load? Absorbing The Competition: Case Facts Coterie Baby, Inc. makes and sells...
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Coca-Cola’s ‘100% Natural Flavors’ Claim Leads to False Advertising Class Action
Overview: A California consumer takes on Coca-Cola over “100% Natural Flavors” labeling claim. Can false advertising surveys resolve “100% natural” disputes? Coca-Cola Case Facts California consumer Victoria Palmer filed a class-action lawsuit against The Coca-Cola...
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What is the LaFuss about LaFuFu and Labubu? Doll Battle Brewing
Overview: The maker of Labubu dolls, Pop Mart, launches a trademark complaint against makers of dupe Lafufu dolls. How might consumer surveys address La-fuss? LaFACTS: The Rise of Fake Collectibles: Labubu and Lafufu Beijing-based toy...
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How Courts and Consumer Perception Shape Luxury Fashion IP – Boatkin vs Birkin
Overview: Sewing dissent: When bag makers incorporate the hardware and design of a Hermès bag, are they infringing on design trademarks? How might consumer surveys stitch together a case? Trademark infringement and intellectual property disputes...
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