Overview: Coconut pulling oil product claiming to reverse cavities gets a checkup from the NAD. GuruNanda Gets a Check Up GuruNanda is a personal and oral care company that offers the products Coconut + Mint...
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Manufactured in USA Claim Not Invited to Tea Party
Overview: Manufactured in USA claim “teas” off class of California consumers. How did the court rule in this false advertising case? Tea Battle Brewing Bigelow is a popular tea producer that sells over 50 brands...
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‘Ultimate Clean’ Claims Come Clean, Says NAD
Overview: Do Finish Powerball Ultimate Dishwasher Tablets provide the “ultimate clean”? Even against competitors? NAD provides new guidance on “ultimate” claims. Finishing Claim Substantiation Reckitt Benckiser manufactures and produces Finish Ultimate Dishwasher Tablets. It claims...
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Disclosures and Claims Must Get Closer, Says NAD
Overview: Will Glad need to dump its claim that its trash bags are “25% more durable,” or just move its disclosure statement? The NAD issues guidance on disclosure proximity on packaging. Durability and Disclosures Glad,...
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Good Pop, Bad Pop: 100% Real Fruit Claims
Overview: Good Pops sued Jonny Pops, alleging that it falsely and deceptively advertised its popsicles in a way that implied the popsicles have much less sugar and much more fruit than they actually have. How...
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