Overview: The Domino’s Pizza story, from a pizzeria in Michigan to global success, is built on sensory research. Learn how food science and sensory research help Domino’s dominate the global pizza market. The food industry...
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Dupe Culture Clash with Trademark Law
Overview: “Dupes” are more than just knockoffs; they’re a phenomenon. How might consumer surveys help mitigate the trademark clash between dupes and the original brands? What Are Dupes? Dupe is slang for “duplicate,” and it...
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Skims, Lana Del Rey, and Brittany Mahomes: Influencer Disclosures Tightly Monitored by NAD
Overview: Underwear and loungewear maker Skims enlists major stars to squeeze promotional posts into their social media, but the NAD is tightly monitoring disclosures. How can advertising claim substantiation surveys protect brands from costly NAD...
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Buc-ees and Barc-cees: Pit Stop Trademark Brawl
Overview: Beavers, Bulldogs, and brand confusion: What can the Buc-ee’s vs. Barc-ee’s lawsuit tell us about trademark infringement and the power of consumer perception? Beavers, Bulldogs, and Brand Confusion Buc-ee’s is a chain of mega-sized...
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Expert Spotlight: Dr. Molly Spencer
Dr. Molly Spencer is an expert in sensory science–the science of how things taste, smell, feel, sound, and look. She is also an expert in consumer science. Her expertise is called for anytime a client...
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