Overview: Dave & Buster’s sues Florida business Arcade Time over its trademarked phrase, “Eat Drink Play.” Who will win in a trademark lawsuit, and can consumer surveys play out in court? Eat Drink Play Sue...
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Dr. Kyle Rawn and Dr. Lindsay Roberts Secure Cover of Quirk’s Market Research Review, July/August 2025 Issue
We are excited to announce that Dr. Kyle Rawn and Dr. Lindsay Roberts, Senior Research Managers at IMS Legal Strategies, are the authors of the cover article in the July/August 2025 issue of Quirk’s Marketing...
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White Lotus and Duke University: Trademark Infringement, Mental Health, and Artistic Expression
Overview: HBO’s hit series The White Lotus included a T-shirt with Duke University’s trademarked logo, worn during a highly emotional moment. How might consumer surveys be used to protect trademarks and brands in the face...
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Patterns of Trademark Protections and Consumer Survey Evidence
Overview: Louis Vuitton and Prada created international stirs over a trademark applications for patterns. How might consumer surveys help regulators and brands draw distinctions? Patterns of Protection In 2022, the prominent Italian fashion house Prada...
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Coach and Quince: Classic Bags Classic Trademark Infringement Dispute
Overview: Fashion house Coach files trademark infringement action against direct-to-consumer brand Quince. Might consumer survey evidence give one brand an edge? It’s in the bag. Cutting Middleman Cuts Costs Coach is a luxury brand owned...
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