MMR Strategy Group welcomes our new Senior Research Manager, Dr. Samantha Kellar. Dr. Kellar is an experienced survey researcher whose work centers around diversity, equity, and inclusion (DEI) at large organizations. Prior to joining MMR,...
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What’s New on the Backs of Packages: NAD Guidance
Overview: Federal courts and the NAD disagree on package disclosures and claims. How might advertising claim substantiation and market research protect brands from regulatory challenges? The NAD, the FTC, and Courts Marketers and advertisers use...
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Something’s Fishy, Says Federal Court
Overview: Conagra was baited into a class-action battle over third-party certified sustainable fish products. Does the court smell something fishy in these product claims? The Sea of Competition and Third-Party Certifications Manufacturing and sourcing sustainable...
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Duracell Vape Case
Overview: In a trademark dispute between battery company Duracell and a vape company, What A Smoke, was the decision to throw out this case powered by reverse confusion consumer survey evidence? Case Facts What A...
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Better Cotton Certification and Brazilian Deforestation
Overview: Better Cotton is an industry certification that denotes procurement of sustainable cotton used in clothing manufacture. But how much better is Better Cotton for the environment? How might consumer surveys be used in this...
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