As part of MMR Strategy Group’s recent expansion, we are proud to announce our new Vice President, Dr. Lucas Carden. Dr. Carden has expertise in consumer decision making, habit formation and change, and survey research….
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DraftKings and MLB: Will Publicity Rights Reign Supreme?
Overview: The Major League Baseball Players Association files a right of publicity suit alleging that the DraftKings online gambling platform is unjustly profiting from players’ images. DraftKings vs Sports Legends DraftKings and bet365 are online…
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MMR Strategy Group Welcomes Alice Chan
MMR Strategy Group is expanding again! We are proud to welcome our new Vice President, Dr. Alice Chan, who has more than 20 years of experience in quantitative market and marketing research. Dr. Chan comes…
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Serving Up a New NAD Decision: Ole vs Gruma
Ole Mexican Foods competes with Gruma Foods in the low-carb tortilla market, among other markets. Both companies’ tortillas are made of fiber-based carbohydrates. The body metabolizes fiber differently, and fiber can replace carbohydrates in products…
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FTC Issues New Guidance on Fake Reviews and Testimonials
Overview: The Federal Trade Commission issued a final rule banning fake reviews and testimonials, making it easier for violators to be tried in court. Background According to a recent survey by Bright Local, 93% of…
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