On Black Friday 2021, one of the most popular shopping days of the year, Patagonia matched its sales with donations to organizations fighting climate change, resulting in a donation of $10 million to grassroots organizations…
Read More
NEW RULING! Negative Option Features Come Under Scrutiny by FTC and DOJ
Negative Option Features Under Scrutiny by FTC and DOJ helps define consumer complaints on MyLife.com. MyLife.com compiles all your information into a succinct report. MyLife.com offers free background “searches,” but advertises its subscription service by…
Read More
Fashion, Finance, and the First Amendment: Trademark Infringement in the Metaverse
NFTs, or non-fungible tokens, are a little like digital trading cards. Purchasers get exclusive rights to a digital file, backed by the same blockchain technology that underlies digital currencies like Bitcoin. They can be recreated,…
Read More
Substantiate, Don’t Exaggerate: NAD won’t let you exaggerate a competitor’s flaws, even if your product truly solves the problem
NAD rules that inflating claims against competitors is unfair If your service really is 20 times better than a competitor’s, how do you fairly substantiate the claim and publish an ad? The National Advertising Division…
Read More
Survey of Recent Origins Food Fight
Olé Mexican Foods founder Veronica Moreno has produced “Authentic Mexican Tortillas since 1988” in Georgia. The packaging of the tortillas uses a Mexican flag and touts authentic Mexican ingredients, and the package says that the…
Read More