Lowe’s Home Improvement, the big-box retail hardware store, paid nearly $1.1 million to settle a civil consumer protection lawsuit brought by several California counties, including Sonoma and Alameda. The retailer was accused of falsely advertising…
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Wu-Tang Ruling May Expand Trade Secret Protections for Art
Overview: Secret Wu-Tang Clan album ruled a trade secret. How might creators seek to protect unreleased works under trade secrets laws, and how might consumer survey research be utilized to enforce new protection strategies? The…
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Trusted Reviews Tested by NAD
Overview: Rankings of debt consolidation companies come under review by the NAD. How might regulators and consumers use consumer surveys if a dispute arose? Reviews Are Really Ads The National Advertising Division (NAD) of the…
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Baylor Says Boston’s BU Might Just Be Too Close for Comfort
Overview: A coexistence agreement between Boston University and Baylor University unravels and rolls into court as a trademark dispute. How might consumer surveys dispel this logo rivalry? BU vs. BU Baylor University is located in…
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NAD Releases Index of Consumer Dis-Trust for Influencers
Overview: The BBB National Programs, National Advertising Division released the 2025 Influencer Trust Index. Are marketers being unduly influenced by the allure of influencer marketing? And how might survey research be used to cut through…
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