Overview: Fairlife Milk is accused of false and deceptive advertising again. How might litigators use consumer survey research to milk insights? Moo-ve Over, Low Sugar; Make Way for Protein Protein-enriched foods and drinks are a…
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To Opt In or to Opt Out: Negative Option Marketing Guidance Minted by Consumer Surveys
Repeat customers spend 67% more than new customers. In growing a business, an effective strategy for driving sustainable growth is through subscription models. It reduces friction in the buying experience by offering your product or…
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Jaeger Calls the Shots on Appeal: Trademark Dispute Between Jägermeister and Alten Kräuterfrau
Overview The EU Intellectual Property Office (EUIPO) granted German spirits giant Mast-Jägermeister SE a victory in a trademark dispute with Italian drinks producer Polini Group. Polini Group attempted to register their brand Alten Kräuterfrau. Jägermeister…
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Columbia’s Textbook Case of Trademark Infringement
Overview: Columbia Sportswear claims Columbia University violated a June 2023 agreement, and seeks to school the university in trademark law. How might consumer surveys make the grade in court? A Textbook Case of Trademark Infringement…
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FTC Inaugurates “Made in the USA” Month With Warning Letters
Overview: FTC Chairman Andrew Ferguson designated July as “Made in the USA” Month. How can consumer surveys help advertisers support their claims about their products’ origins? FTC Inaugurates “Made in the USA” Month With Warning…
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