Overview: District judge says Jewelry Unlimited may not sell refurbished Rolex watches. How might consumer surveys be used to measure consumer confusion? Refurbished, Renewed, or Unrecognizable? Jewelry Unlimited is a retail jeweler that sells Rolex…
Read More
Big Competition: NAD and NARB Disagree in Plays of the Day Ad
Overview: Snoop Dogg, Patrick Mahomes, and baby lions, oh my! NAD and NARB released a new decision saying that T-Mobile must modify certain comparative claims. How might consumer surveys have prevented this from getting “played…
Read More
Contentious As Ever: A Royal Trademark Journey
Overview: The Duchess of Sussex, Meghan Markle, launched a lifestyle brand–but she’s not receiving royal treatment from the USTPO. How might consumer surveys be used in branding and rebranding efforts or potential challenges? What’s in…
Read More
Steal This Look: Influencer Makes Novel Argument That Rival’s Similar Style Infringes Her Trade Dress
Overview: Can the law protect personal style? Influencers are testing trademark law’s limitations by litigating over personal aesthetics. How might surveys influence decision-making? The Beige Beef Brings Vibes Into the Courtroom Sydney Nicole Gifford…
Read More
Red 40
Overview: The FDA issued a proposed rule regarding package nutrition labeling, to help consumers make more “healthy” choices. How might consumer surveys be used to supplement healthy competition? FDA Proposes New Food Labeling Rule In…
Read More