Overview: Secret Wu-Tang Clan album ruled a trade secret. How might creators seek to protect unreleased works under trade secrets laws, and how might consumer survey research be utilized to enforce new protection strategies? The…
Read More
Trusted Reviews Tested by NAD
Overview: Rankings of debt consolidation companies come under review by the NAD. How might regulators and consumers use consumer surveys if a dispute arose? Reviews Are Really Ads The National Advertising Division (NAD) of the…
Read More
Baylor Says Boston’s BU Might Just Be Too Close for Comfort
Overview: A coexistence agreement between Boston University and Baylor University unravels and rolls into court as a trademark dispute. How might consumer surveys dispel this logo rivalry? BU vs. BU Baylor University is located in…
Read More
NAD Releases Index of Consumer Dis-Trust for Influencers
Overview: The BBB National Programs, National Advertising Division released the 2025 Influencer Trust Index. Are marketers being unduly influenced by the allure of influencer marketing? And how might survey research be used to cut through…
Read More
Lessons from Xai v. Elon Musk’s xAI
Overview: Xai claims trademark infringement by Elon Musk’s xAI. How might consumer surveys clear the matrix of alleged consumer confusion? Gaming Assets Ex Populus, Inc.’s Xai is a trademark for a gaming network built on…
Read More