Overview: Xai claims trademark infringement by Elon Musk’s xAI. How might consumer surveys clear the matrix of alleged consumer confusion? Gaming Assets Ex Populus, Inc.’s Xai is a trademark for a gaming network built on…
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Fairlife False Advertising Dispute: Are Brands Milking Consumers?
Overview: Fairlife Milk is accused of false and deceptive advertising again. How might litigators use consumer survey research to milk insights? Moo-ve Over, Low Sugar; Make Way for Protein Protein-enriched foods and drinks are a…
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To Opt In or to Opt Out: Negative Option Marketing Guidance Minted by Consumer Surveys
Repeat customers spend 67% more than new customers. In growing a business, an effective strategy for driving sustainable growth is through subscription models. It reduces friction in the buying experience by offering your product or…
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Jaeger Calls the Shots on Appeal: Trademark Dispute Between Jägermeister and Alten Kräuterfrau
Overview The EU Intellectual Property Office (EUIPO) granted German spirits giant Mast-Jägermeister SE a victory in a trademark dispute with Italian drinks producer Polini Group. Polini Group attempted to register their brand Alten Kräuterfrau. Jägermeister…
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Columbia’s Textbook Case of Trademark Infringement
Overview: Columbia Sportswear claims Columbia University violated a June 2023 agreement, and seeks to school the university in trademark law. How might consumer surveys make the grade in court? A Textbook Case of Trademark Infringement…
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