Overview: Better Cotton is an industry certification that denotes procurement of sustainable cotton used in clothing manufacture. But how much better is Better Cotton for the environment? How might consumer surveys be used in this...
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Certification Marks and Surveys
Overview: Dr. Justin Anderson will lead a discussion of consumer surveys regarding certification marks at the International Trademark Association (INTA) Annual Meeting, which will be held May 18-22, 2024, in Atlanta. The discussion will focus...
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FTC Issues New Guidance on Influencer Marketing
Overview: The Federal Trade Commission has issued new guidance on influencer marketing. When influencer marketing is part of your advertising strategy, be sure that your disclosures are proper. Influencer Marketing Strategy and Advertising Claim Substantiation ...
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Man vs Machine Learning: IP Regulatory Battles Rage On
Overview The intellectual property regulation community has been buzzing about how to deal with artificial intelligence and content produced by generative AI. Where might we see consumer survey research be used? AI and IP...
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FTC Click to Cancel Ruling in Effect
Do you have a resolution to unsubscribe? The Federal Trade Commission provision has heard consumer complaints about the difficulty of unsubscribing from annual plans. Enter the “Click to Cancel” mandate. The Difference of a Click...
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