Overview: The Federal Trade Commission issued a final rule banning fake reviews and testimonials, making it easier for violators to be tried in court. Background According to a recent survey by Bright Local, 93% of...
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What’s New on the Backs of Packages: NAD Guidance
Overview: Federal courts and the NAD disagree on package disclosures and claims. How might advertising claim substantiation and market research protect brands from regulatory challenges? The NAD, the FTC, and Courts Marketers and advertisers use...
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FTC Issues New Guidance on Influencer Marketing
Overview: The Federal Trade Commission has issued new guidance on influencer marketing. When influencer marketing is part of your advertising strategy, be sure that your disclosures are proper. Influencer Marketing Strategy and Advertising Claim Substantiation ...
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Man vs Machine Learning: IP Regulatory Battles Rage On
Overview The intellectual property regulation community has been buzzing about how to deal with artificial intelligence and content produced by generative AI. Where might we see consumer survey research be used? AI and IP...
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FTC Click to Cancel Ruling in Effect
Do you have a resolution to unsubscribe? The Federal Trade Commission provision has heard consumer complaints about the difficulty of unsubscribing from annual plans. Enter the “Click to Cancel” mandate. The Difference of a Click...
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