On June 8, the U.S. Supreme Court released a ruling with comments relevant to likelihood of confusion surveys. In Jack Daniel’s Properties, Inc. v. VIP Products LLC, the maker of Jack Daniel’s brand whiskey sued...
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AI-Generated Art or AI-Generated Infringement? The Next Frontier for Likelihood of Confusion Surveys
In mid-April, a new song called “Heart on My Sleeve” was released, featuring R&B stars Drake and The Weeknd. Unsurprisingly for a track involving two well-known recording artists, the song became an overnight viral sensation. ...
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MMR Strategy Group News: Consumer Confusion Claim Pits Samsung Against S10 Entertainment
MMR Strategy Group recently testified about confusion in a trademark infringement action arising from the marketing of the Samsung Galaxy S10 smartphone. This blog post explores how reliable survey research and expert testimony can be...
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Copyright Infringement in Fashion: ‘Not So Fast,’ Says Fast Fashion House Zara
Overview The Zara fashion brand filed a trademark infringement suit against Thiliko for marketing items manufactured by Zara as its own and using Zara marketing materials as its own. How can consumer surveys make or...
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“Clean” Claims and False Advertising Litigation
More consumers care about “clean” and additive-free products than ever before, especially in the beauty arena. This market is expected to reach $22 billion by 2024, and may grow because younger generations in particular value...
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