In prior postings, I’ve written about the survey evidence presented in recent high profile intellectual property litigation, including Rosetta Stone v Google and Apple v Samsung.A judgment was recently issued in another closely-watched case, this...
Read More
[Video] How to Measure Likelihood of Confusion in a Litigation Survey
![[Video] How to Measure Likelihood of Confusion in a Litigation Survey grocery shopping image](https://mmrstrategy.com/wp-content/uploads/2012/09/62d2dbb22f381-150x150.jpg)
There are two main methods used to measure likelihood of confusion in litigation surveys. These methods are often called “Eveready” and “Lineup” formats. This short video describes both methodologies and answers the question, “How do...
Read More
Apple vs. Samsung: Litigation Surveys as Evidence
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from...
Read More
Keyword Infringement Surveys: The New Frontier in Measuring Likelihood of Confusion
In recent years, keyword advertising has become an increasingly important activity for marketers. Compared with other elements of the marketing mix, such as newspaper or television advertising, keyword advertising is still relatively new. Sellers of...
Read More