Causality often becomes a issue in litigation surveys. In this installment of his ongoing video series, Dr. Bruce Isaacson describes how causality is measured by using controls, and the three rules of thumb to keep...
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Apple vs. Samsung: Litigation Surveys as Evidence
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from...
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Apple v. Samsung: The Next Round of Survey Evidence
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from...
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How to Use Controls in Intellectual Property Surveys
As I’ve described in other posts, intellectual property disputes often center on theories about how trademarks, ads, or other marketplace practices affect the attitudes and behaviors of consumers, customers, or the general public.
What is the Theory Behind Your Lanham Act Survey?
For the expert conducting or rebutting a Lanham Act survey, the theory of marketplace behavior that underlies the survey is an important issue that is almost always at least an implicit part of planning a...
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