Overview: Fashion house Coach files trademark infringement action against direct-to-consumer brand Quince. Might consumer survey evidence give one brand an edge? It’s in the bag. Cutting Middleman Cuts Costs Coach is a luxury brand owned...
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Lady Gaga Announces Tour; Trademark Infringement Mayhem Ensues
Overview: Lost International LLC v. Germanotta (aka Lady Gaga) shows the intersections of music, merchandising, fashion branding, and intellectual property protections. How might consumer surveys be used to quell IP mayhem? Where Fashion Branding Meets...
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Expert Spotlight: Dr. Bruce Isaacson
Fifty years after the founding of MMR Strategy Group, MMR President Dr. Bruce Isaacson feels the company is doing better than it ever has. “The past five or six years in particular have been fantastic...
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Rolex Says Time’s Up for Jewelry Unlimited’s Customized Watches
Overview: District judge says Jewelry Unlimited may not sell refurbished Rolex watches. How might consumer surveys be used to measure consumer confusion? Refurbished, Renewed, or Unrecognizable? Jewelry Unlimited is a retail jeweler that sells Rolex...
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Contentious As Ever: A Royal Trademark Journey
Overview: The Duchess of Sussex, Meghan Markle, launched a lifestyle brand–but she’s not receiving royal treatment from the USTPO. How might consumer surveys be used in branding and rebranding efforts or potential challenges? What’s in...
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