MMR Strategy Group recently testified about confusion in a trademark infringement action arising from the marketing of the Samsung Galaxy S10 smartphone. This blog post explores how reliable survey research and expert testimony can be...
Read More
MORE NATURAL CLAIMS! Ingredient-Based False Advertising Claims: Water
Overview Spindrift Sparkling Water found itself in hot water when a group of consumers sued, alleging false advertising because of the company’s claims that its flavored and sparkling water is “all natural.” A class of...
Read More
Copyright Infringement in Fashion: ‘Not So Fast,’ Says Fast Fashion House Zara
Overview The Zara fashion brand filed a trademark infringement suit against Thiliko for marketing items manufactured by Zara as its own and using Zara marketing materials as its own. How can consumer surveys make or...
Read More
“Clean” Claims and False Advertising Litigation
More consumers care about “clean” and additive-free products than ever before, especially in the beauty arena. This market is expected to reach $22 billion by 2024, and may grow because younger generations in particular value...
Read More
AI and Trademark Infringement
Getty Images filed suit in Delaware federal court, alleging trademark infringement by Stable Diffusion, an artificial intelligence software from Stability AI. Stable Diffusion produces images by processing written descriptions submitted by human users, then recreating...
Read More