Lisa Vizcarra brought a proposed class-action suit in the U.S. District Court for Northern California against Unilever United States Inc. over its “natural vanilla” claim for Breyers Natural Vanilla Ice Cream. Unilever submitted a motion...
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Conducting In-Person Surveys Again, Despite COVID-19
As stay-at-home orders are being lifted in many parts of the country, marketing research facilities are reopening, making it possible to conduct in-person survey research again.
Marketing Research in the Age of Coronavirus or COVID-19
The coronavirus has impacted lives across the U.S. and the world in many significant ways. The recent projections about the possible scope of infections in our country are beyond anything most of us could have...
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MMR cited favorably as client wins long-running lawsuit
The expertise of MMR’s President, Dr. Bruce Isaacson, was cited favorably in a court ruling issued December 6. The case is Demetriades v. Yelp, Inc., Case No. BC 484055 (Cal. Superior Ct. Dec. 6, 2019),...
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Yes, You Absolutely Can Trademark a Color—Sometimes
Wireless phone company T-Mobile is serious about the color magenta. The color is all over its branding, so much that former CEO John Legere dyed his hair magenta in the summer of 2019.