Litigation surveys (also known as Lanham Act Surveys) can provide important evidence in intellectual property disputes. Litigation surveys are used to measure important issues such as likelihood of confusion, secondary meaning, brand awareness, false advertising,...
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[Video] How to Measure Likelihood of Confusion in a Litigation Survey
![[Video] How to Measure Likelihood of Confusion in a Litigation Survey grocery shopping image](https://mmrstrategy.com/wp-content/uploads/2012/09/62d2dbb22f381-150x150.jpg)
There are two main methods used to measure likelihood of confusion in litigation surveys. These methods are often called “Eveready” and “Lineup” formats. This short video describes both methodologies and answers the question, “How do...
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[Video] How to Measure Secondary Meaning in a Litigation Survey
![[Video] How to Measure Secondary Meaning in a Litigation Survey Kleenex image](https://mmrstrategy.com/wp-content/uploads/2012/09/62d2db9acfa29-150x150.jpg)
In this video, Dr. Bruce Isaacson defines secondary meaning and outlines the 4 questions necessary for measuring it in a litigation survey.
[Video] Conducting In-Person and Online Interviews in Litigation Surveys
![[Video] Conducting In-Person and Online Interviews in Litigation Surveys surveyors in person](https://mmrstrategy.com/wp-content/uploads/2012/09/62d2db7d41e16-150x150.jpg)
Interviews for litigation surveys are conducted either in-person or online. In this video, Dr. Bruce Isaacson discusses the differences and advantages of both methods, when “Conducting In-Person and Online Interviews in Litigation Surveys.”
[Video] Using Controls to Measure Causality in Litigation Surveys
![[Video] Using Controls to Measure Causality in Litigation Surveys causal image](https://mmrstrategy.com/wp-content/uploads/2012/08/62d2db670b504-150x150.jpg)
Causality often becomes a issue in litigation surveys. In this installment of his ongoing video series, Dr. Bruce Isaacson describes how causality is measured by using controls, and the three rules of thumb to keep...
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