Overview: A beauty and personal care influencer failed to disclose her financial relationship with the brand whose product she was endorsing–and the brand paid the price. How might consumer surveys help ensure fairness in sponsored...
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Skims, Lana Del Rey, and Brittany Mahomes: Influencer Disclosures Tightly Monitored by NAD
Overview: Underwear and loungewear maker Skims enlists major stars to squeeze promotional posts into their social media, but the NAD is tightly monitoring disclosures. How can advertising claim substantiation surveys protect brands from costly NAD...
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Apple Fails to Properly Update Consumers on AI Intelligence Features, Rules NAD
Overview: NAD rules that Apple must discontinue or modify claims regarding its advertising claims for the new Apple Intelligence features. How could a litigation survey have helped? Consumer Surveys and Clear Disclosures: Lessons from the...
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Are You Ready for Some Advertising Law? Asks Homes.com in Super Bowl Sunday Ad
Overview: Advertising law and claim substantiation take center stage in a Super Bowl ad. How did “best” claims get airtime in one of the most-watched championships on earth? Super Bowl Sunday Homes.com, owned by the...
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Revolving Door of Influencer Disclosures and New NAD Recommendations
Overview: NAD recommends that Revolve influencers Georgia Hassarati and Alyssa Nicole Nelson materially disclose their relationships with the clothing seller. When disclosures are in question, surveys are always in style. Influencer Disclosures Disputes Influencer marketing...
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