The NAD recently ruled in favor of Dyson, the manufacturer of the Supersonic hair dryer, in an advertising claims dispute regarding the claim that SharkNinja’s HyperAir hair dryer produces “Saturday night hair” every day of...
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Brave Inc. Not Shielded From NAD Inquiry
As part of its routine monitoring of truth and transparency in advertising, the National Advertising Division of the Better Business Bureau challenged claims from Brave Inc, a provider of online surveillance protection, including a web...
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Claims Substantiation Survey Baby Wipes: Clean Competition?
Rash claims clash as the NAD rejects a claims substantiation survey by a baby wipe manufacturer. Competitor Kimberly-Corp takes a swipe at WaterWipes and wins. Claims at Issue WaterWipes is a baby wipe company whose...
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Measuring Consumer Perception and Behavior and False Advertisement in Charitable Giving
On Black Friday 2021, one of the most popular shopping days of the year, Patagonia matched its sales with donations to organizations fighting climate change, resulting in a donation of $10 million to grassroots organizations...
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Substantiate, Don’t Exaggerate: NAD won’t let you exaggerate a competitor’s flaws, even if your product truly solves the problem
NAD rules that inflating claims against competitors is unfair If your service really is 20 times better than a competitor’s, how do you fairly substantiate the claim and publish an ad? The National Advertising Division...
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