A proposed class of customers of “fast fashion” brand H&M filed a false advertising suit in New York federal court in July. Lead plaintiff Chelsea Commodore argued that the brand’s claims that certain garments and...
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MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?
Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included.