Overview: The Gucci luxury brand sues three major retailers for selling counterfeit versions of its products. How might consumer surveys be used in this lawsuit? Gucci Counterfeits and Claims Gucci, an iconic Italian luxury brand,...
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Texas Pete’s in the Hot Seat for False Advertising
Texas Pete’s hot sauce is made and manufactured in North Carolina by Garner Foods. The label on Texas Pete’s hot sauce states on the back of the bottle that it is made and manufactured in...
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Litigation Surveys in Action: Skittles Scare
Skittles are an iconic candy manufactured by Mars Wrigley. They are colorful, tasty–and potentially toxic. Skittles contain an additive called titanium dioxide, a color additive that California man Jenile Thames claims is toxic. His proposed...
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Trademark Infringement: Pfizer vs Moderna
Big trademark infringement cases can emerge from tiny matter, as we see in claims filed by pharmaceutical company Moderna against Pfizer and BioNtech, makers of a competing COVID-19 vaccine. Moderna and Pfizer, among many other...
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Using Conjoint Surveys: Calculating Class-Wide Damages in Consumer Class Actions
Conjoint analysis is one way to measure consumer preferences. Conjoint surveys measure consumer preferences for product features by presenting respondents with “products” for sale, represented by sets of product features at certain prices. Which of...
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