Overview: Fashion house Coach files trademark infringement action against direct-to-consumer brand Quince. Might consumer survey evidence give one brand an edge? It’s in the bag. Cutting Middleman Cuts Costs Coach is a luxury brand owned...
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Deep Fakes and False Advertising Consumer Surveys
Overview: As artificial intelligence and machine learning generate deep fakes for marketing and advertising purposes, affected people may turn to lawsuits over false representation and the right of publicity. How might parties–or regulators–use surveys to...
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Better Cotton Certification and Brazilian Deforestation
Overview: Better Cotton is an industry certification that denotes procurement of sustainable cotton used in clothing manufacture. But how much better is Better Cotton for the environment? How might consumer surveys be used in this...
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Consumer vs Burger King: Whose Argument Reigns Supreme?
Overview: A class-action lawsuit filed by plaintiffs in New York and Florida allege that Burger King is telling a “whopper” with false and misleading advertising about the size of its burgers and ingredients. So, what’s...
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Coppertone Faces Deceptive Advertising Suit
Sunscreen litigation: just in time for summertime. Coppertone faces a false advertising suit for marketing its sunscreen for the face differently than the sunscreen for the body, despite both sunscreens using the same formulation. Who...
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