On Black Friday 2021, one of the most popular shopping days of the year, Patagonia matched its sales with donations to organizations fighting climate change, resulting in a donation of $10 million to grassroots organizations…
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Substantiate, Don’t Exaggerate: NAD won’t let you exaggerate a competitor’s flaws, even if your product truly solves the problem
NAD rules that inflating claims against competitors is unfair If your service really is 20 times better than a competitor’s, how do you fairly substantiate the claim and publish an ad? The National Advertising Division…
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Survey of Recent Origins Food Fight
Olé Mexican Foods founder Veronica Moreno has produced “Authentic Mexican Tortillas since 1988” in Georgia. The packaging of the tortillas uses a Mexican flag and touts authentic Mexican ingredients, and the package says that the…
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When a Litigation Survey Lacks a Control, A Case Is Anything But Vanilla
Lisa Vizcarra brought a proposed class-action suit in the U.S. District Court for Northern California against Unilever United States Inc. over its “natural vanilla” claim for Breyers Natural Vanilla Ice Cream. Unilever submitted a motion…
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