A proposed class of customers of “fast fashion” brand H&M filed a false advertising suit in New York federal court in July. Lead plaintiff Chelsea Commodore argued that the brand’s claims that certain garments and...
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Measuring Consumer Perception and Behavior and False Advertisement in Charitable Giving
On Black Friday 2021, one of the most popular shopping days of the year, Patagonia matched its sales with donations to organizations fighting climate change, resulting in a donation of $10 million to grassroots organizations...
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Substantiate, Don’t Exaggerate: NAD won’t let you exaggerate a competitor’s flaws, even if your product truly solves the problem
NAD rules that inflating claims against competitors is unfair If your service really is 20 times better than a competitor’s, how do you fairly substantiate the claim and publish an ad? The National Advertising Division...
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Litigation Surveys and The Selsun Blues
Selsun Blue, an anti-dandruff shampoo, and its manufacturer, Chattem, were accused of false and deceptive advertising over the “natural” tagline on the shampoo’s bottle. A class of plaintiffs brought an action in New York alleging...
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Survey of Recent Origins Food Fight
Olé Mexican Foods founder Veronica Moreno has produced “Authentic Mexican Tortillas since 1988” in Georgia. The packaging of the tortillas uses a Mexican flag and touts authentic Mexican ingredients, and the package says that the...
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