Overview: The Federal Trade Commission issues a final rule banning fake reviews and testimonials. How might consumer surveys be used as evidence in a dispute? Final Rule on Fake When shopping in person, we might...
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FTC Makes Final ‘Click to Cancel’ Rule
Overview: The FTC has finalized its Click to Cancel rule. How will this rule change the way subscription-based businesses market and disclose cancellation policies? And how could consumer surveys be used in disputes? Background on...
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What’s New on the Backs of Packages: NAD Guidance
Overview: Federal courts and the NAD disagree on package disclosures and claims. How might advertising claim substantiation and market research protect brands from regulatory challenges? The NAD, the FTC, and Courts Marketers and advertisers use...
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FTC Issues New Guidance on Influencer Marketing
Overview: The Federal Trade Commission has issued new guidance on influencer marketing. When influencer marketing is part of your advertising strategy, be sure that your disclosures are proper. Influencer Marketing Strategy and Advertising Claim Substantiation ...
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Man vs Machine Learning: IP Regulatory Battles Rage On
Overview The intellectual property regulation community has been buzzing about how to deal with artificial intelligence and content produced by generative AI. Where might we see consumer survey research be used? AI and IP...
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