MMR Strategy Group recently testified about confusion in a trademark infringement action arising from the marketing of the Samsung Galaxy S10 smartphone. This blog post explores how reliable survey research and expert testimony can be...
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Litigation Surveys in Action: Skittles Scare
Skittles are an iconic candy manufactured by Mars Wrigley. They are colorful, tasty–and potentially toxic. Skittles contain an additive called titanium dioxide, a color additive that California man Jenile Thames claims is toxic. His proposed...
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Using Conjoint Surveys: Calculating Class-Wide Damages in Consumer Class Actions
Conjoint analysis is one way to measure consumer preferences. Conjoint surveys measure consumer preferences for product features by presenting respondents with “products” for sale, represented by sets of product features at certain prices. Which of...
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