Taco Bell has filed a petition to vacate the trademark for “Taco Tuesday,” registered in the 1980s by Wyoming-based restaurant chain Taco John’s. Might consumer surveys be used to determine whether Taco Tuesday is protected?...
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Coppertone Faces Deceptive Advertising Suit
Sunscreen litigation: just in time for summertime. Coppertone faces a false advertising suit for marketing its sunscreen for the face differently than the sunscreen for the body, despite both sunscreens using the same formulation. Who...
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H&M Greenwashing Suit Washed Out by High Court
As fast fashion brands develop new lines of clothing using more sustainable methods or with more allegedly sustainable methods of production, advertising campaigns that appeal to environmentally conscious audiences make claims that need substantiation. Were...
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MMR Strategy Group News: Consumer Confusion Claim Pits Samsung Against S10 Entertainment
MMR Strategy Group recently testified about confusion in a trademark infringement action arising from the marketing of the Samsung Galaxy S10 smartphone. This blog post explores how reliable survey research and expert testimony can be...
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Litigation Surveys in Action: Skittles Scare
Skittles are an iconic candy manufactured by Mars Wrigley. They are colorful, tasty–and potentially toxic. Skittles contain an additive called titanium dioxide, a color additive that California man Jenile Thames claims is toxic. His proposed...
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