Overview: Is a diamond less of a commitment if it was grown in a lab? A recent NAD decision explores lab-grown diamond labeling. A diamond may be forever, but you also forever need to substantiate...
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NAD Not Sleeping on “Best” Claims
A recent NAD decision appears to reexamine existing NAD case law about when the superlative “best,” as used in an ad, requires substantiation. A “best” claim is not always puffery, which means that it may...
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NAD Molson Coors Decision: Brewing Beer Claims
Beer is an increasingly competitive industry, with 9,247 breweries in operation at the end of 2021 alone, a number that quadrupled in a decade, according to the Brewer’s Association. As the number of breweries grows,...
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NAD Chews Out Gum Company for “Natural” Claims
The NAD recently ruled in favor of Perfetti Van Melle USA, Inc., against Mazee, LLC, maker of Glee Gum, over claims that Glee Gum was “all natural.” This decision underscores the importance of substantiating advertising...
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NAD Disclosure Requirements Narrow for Paid Studies
In many cases, proper claim substantiation requires that advertisers conduct paid studies. However, if a claim is overly broad, a paid study may be misleading, according to a recent NAD ruling. So. what are NAD...
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