Beer is an increasingly competitive industry, with 9,247 breweries in operation at the end of 2021 alone, a number that quadrupled in a decade, according to the Brewer’s Association. As the number of breweries grows,...
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NAD Chews Out Gum Company for “Natural” Claims
The NAD recently ruled in favor of Perfetti Van Melle USA, Inc., against Mazee, LLC, maker of Glee Gum, over claims that Glee Gum was “all natural.” This decision underscores the importance of substantiating advertising...
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NAD Disclosure Requirements Narrow for Paid Studies
In many cases, proper claim substantiation requires that advertisers conduct paid studies. However, if a claim is overly broad, a paid study may be misleading, according to a recent NAD ruling. So. what are NAD...
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#1 Advertising Claims Must Be Recent
It’s hard to top a #1 advertising claim. It is one of the most obvious and compelling claims a company can make against the competition. This claim, however, is often contested, and the substantiation should...
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Saturday Night Hair Raising Claims: More Than Puffery
The NAD recently ruled in favor of Dyson, the manufacturer of the Supersonic hair dryer, in an advertising claims dispute regarding the claim that SharkNinja’s HyperAir hair dryer produces “Saturday night hair” every day of...
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