The NAD recently ruled in favor of Dyson, the manufacturer of the Supersonic hair dryer, in an advertising claims dispute regarding the claim that SharkNinja’s HyperAir hair dryer produces “Saturday night hair” every day of...
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Brave Inc. Not Shielded From NAD Inquiry
As part of its routine monitoring of truth and transparency in advertising, the National Advertising Division of the Better Business Bureau challenged claims from Brave Inc, a provider of online surveillance protection, including a web...
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Claims Substantiation Survey Baby Wipes: Clean Competition?
Rash claims clash as the NAD rejects a claims substantiation survey by a baby wipe manufacturer. Competitor Kimberly-Corp takes a swipe at WaterWipes and wins. Claims at Issue WaterWipes is a baby wipe company whose...
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