Summary: MMR Strategy Group was retained to rebut survey evidence submitted in an action arising from the alleged infringement of guitar shapes in the matter Gibson Brands Inc. v. John Hornby Skewes & Co, Ltd....
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A Blueprint for How Not to Measure Confusion: Coffee Case Study
Summary: MMR Strategy Group was retained by Blueprint Coffee, LLC, in Hain BluePrint v. Blueprint Coffee, to rebut survey evidence submitted by Hain BluePrint arising from a trademark infringement dispute. Dr. Justin Anderson, Senior Vice...
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Eveready Survey Format Fit for a Princess (Carriage)
Summary: Likelihood of Confusion Between Cozy Coupe and Princess Carriage MGA Entertainment takes Dynacraft BSC for a ride–to court. MGA brought a trademark infringement and counterfeiting action against Dynacraft for allegedly counterfeiting its Little Tikes Cozy...
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Cementing the Details of a Reliable Squirt Study
Summary MMR Strategy Group was retained to rebut survey evidence submitted in an action arising from the alleged infringement of colors used to identify different types of dental cement. MMR Strategy Group president Bruce Isaacson...
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Conjoint Surveys in Food Labeling: Mohamed vs Kellogg
Food labeling cases alleging false or misleading advertising are fertile ground for gaining a better understanding of the application and use of conjoint surveys in class-action litigation. The production and marketing of food have changed...
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