Summary: Rawlings Sporting Goods Company manufactures bats and advertises and labels bats as a certain weight. Richard Sotelo is among the plaintiffs who called OUT Rawlings for false and deceptive advertising because the bats were...
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That’s NOT Amore: Love and Market Share Lost, The Prego and Ragu Saga
Summary: Conopco, maker of Ragu pasta sauce, and Campbell’s, maker of Prego pasta sauce, were competitors in the jarred pasta sauce market in the late 1980s. This saga takes us through one claims lawsuit and...
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Sensory Claims Case Study: Battle of the Scentury
Summary: Battle of the scentury: Glade vs Air Wick The NAD ruled that S.C Johnson & Son provided basis for a claim that its Glade products’ scent lasts longer, and that other claims it made...
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BMW Range Extender Case Study: Not Fast, But Furious
Summary: MMR Strategy Group was retained by a class of plaintiffs in a false and deceptive advertising case to measure purchasers’ and lessees’ understanding of marketplace communications disseminated by BMW, and whether this information affected...
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GMOs and Conjoint Analysis in a Class Action Damages Model
When biotechnology outpaces legislation and the Food and Drug Administration, it is up to the courts to decide what constitutes false and deceptive advertising and unfair competition. This class action case, Briseno v. ConAgra, is...
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