MMR Client Objectives MMR Strategy Group conducts surveys to provide measures of fame, awareness and likelihood of dilution in intellectual property matters. MMR Strategy Group was retained by law firm Banner and Witcoff to measure...
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Measuring Insurance Features Ensures Smart Advertising Spending
MMR Client Objectives A leading national insurance provider hired MMR Strategy Group to conduct consumer research to determine what features of its insurance were most popular with its customers and the public, how it compared...
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New Prime vs Amazon Logistics: Fame and Awareness Survey
MMR Client Objectives and Case Facts Attorneys representing the defendants Amazon Logistics, Inc., Amazon.com Services LLC, and Amazon Technologies, Inc., (collectively, “Amazon”) retained MMR Strategy Group to provide a survey rebuttal to the plaintiff’s expert...
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Sisters of Charity vs Blue Cross Blue Shield Association: Likelihood of Confusion
MMR Client Objectives and Case Facts The Blue Cross Blue Shield Association alleged that the Sisters of Charity Leavenworth, a not-for-profit faith-based medical provider in Colorado, infringed on its trademark and diluted its brand. Sisters...
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Most Likely to Recommend: Real Estate
Real Estate Claims and Research Objectives An international real estate brand engaged MMR Strategy Group to measure the preferences of Canadian and U.S. recent home buyers and sellers, and people intending to buy or sell...
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