As stay-at-home orders are being lifted in many parts of the country, marketing research facilities are reopening, making it possible to conduct in-person survey research again.
Marketing Research in the Age of Coronavirus or COVID-19
The coronavirus has impacted lives across the U.S. and the world in many significant ways. The recent projections about the possible scope of infections in our country are beyond anything most of us could have...
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The Importance of Substantiating Advertising Claims With Surveys
In October, the National Advertising Review Board ruled against a pasta advertisement Goya Foods had been running in Puerto Rico. Goya had been selling its Excelsior brand pasta on the island with the tagline “La...
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Will your taste test substantiate your advertising claims?
In the November, 2018 issue of Quirks Magazine, Dominique Romanowski published an article about surveys to substantiate advertising claims. “Are you considering making superiority in advertising claims such as “Brand X” is preferred to “Brand...
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When Not To Conduct an Advertising Claim Substantiation Survey
An Advertising Claim Substantiation Survey Gone Wrong Survey results indicating that Schmidt’s deodorant helps consumers feel dry do not substantiate an advertising claim that the deodorant absorbs wetness. That is the opinion of the National...
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