This white paper examines the pros and cons of a fast growing, court-accepted research method – online consumer surveys. Find out why they are quickly becoming the standard in certain IP cases.
Playing Nice with Legal
In his article, “Playing Nice with Legal,” in the January 2013 issue of Quirk’s Marketing Research Review, MMR Strategy’s President, Dr. Bruce Isaacson, uses a fictional cake mix as an example to outline best research...
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When Do You Need a False Advertising Survey?
There are three kinds of false advertising claims that companies might make in their advertising or product packaging. But only one kind of claim may need a survey to provide evidence of false advertising. A...
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How to Be a Survey Super Hero!
Survey Researchers and Super Heroing have a lot in common! As an avid pop-culture-loving, Comic-Con attendee for the past two decades (and I’m talking THE San Diego Comic-Con, besides its numerous contemporaries–such as Wizard World,...
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Three Essential Elements of a Genericness Survey
So, you need a genericness survey, but you don’t know where to begin? This article explains the process for measuring genericness. To start with, there are two main types of genericness surveys: a Teflon survey,...
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