This white paper explains how Customer Journey Maps can be a powerful tool to help companies visualize and evaluate the customer experience from the customer’s point of view.
What Your Tracking Study Should Measure About Your Customers
Your tracking study should measure whether customers are more or less likely to buy your company’s products or services, and should help you identify the strategies and tactics that give your market spend maximum efficiency.
Identifying Growth Opportunities with Usage and Attitude (U&A) Studies
Usage & Attitude (U&A) studies are one of the fundamental building blocks of marketing researchers and consumers insights departments.
Principles of Advertising Claim Substantiation Surveys
Claims are the foundation to convey the benefits of products and services in today’s crowded marketplace. Advertising substantiation provides supporting evidence for claims made in locations such as ads, point of sale materials, brochures, and...
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Recipe for a Better Brand Strategy: 5 Ways Brand Image Research Helped a Brand of Cooking Appliances
How do you keep your brand strategy relevant as the market evolves? Here are 5 ways brand image research helped an Italian brand of cooking appliances that is more than 130 years old. Ten years...
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