As I’ve discussed in prior posts, market segmentation can mean different things to different people. This is in part because there is more than one way to conduct market segmentation, such as using demographic variables,...
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Presidential Polls and the Quality of Marketing Research
At the time I am writing this post, it is October 18, 2012 – less than three weeks before the upcoming election. More than any other election I can remember, the 2012 presidential election has...
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Comparing Online Consumer Surveys: Survata vs Google Consumer Surveys
Survata, a Silicon Valley start up, just launched a research service competitive with Google Consumer Surveys. I recently talked with one of the co-founders, Chris Kelley, about how his services compare with Google Consumer Surveys.
Why (and When) We Like Google Consumer Surveys
Advances in technology have helped market research evolve, and provided companies with faster access to better information about consumers. Google Consumer Surveys is a new tool that can provide managers with an easy to use,...
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Why Your Restaurant Needs Pinterest
Pinterest has taken the social media space by storm. Pinterest is a photo-sharing website that allows users to like or “pin” photos that interest them. What started as an online bulletin board to share pictures...
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