Overview: Class-action lawsuits litigating consumer product claims to be “100% Natural,” “Made in America,” and “Non-Toxic” often use consumer surveys as evidence. Why are they so persuasive? Consumer surveys have long been an important source...
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That’s Amore: Domino’s Love Affair with Food Science and Consumer Research
Overview: The Domino’s Pizza story, from a pizzeria in Michigan to global success, is built on sensory research. Learn how food science and sensory research help Domino’s dominate the global pizza market. The food industry...
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Expert Spotlight: Dr. Molly Spencer
Dr. Molly Spencer is an expert in sensory science–the science of how things taste, smell, feel, sound, and look. She is also an expert in consumer science. Her expertise is called for anytime a client...
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Dr. Kyle Rawn and Dr. Lindsay Roberts Secure Cover of Quirk’s Market Research Review, July/August 2025 Issue
We are excited to announce that Dr. Kyle Rawn and Dr. Lindsay Roberts, Senior Research Managers at IMS Legal Strategies, are the authors of the cover article in the July/August 2025 issue of Quirk’s Marketing...
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The Skinny on Low Carb Claim Substantiation
Overview: NAD OKs some claims but recommends that Ole discontinue other claims relating to carbohydrate counts on its low-carbohydrate tortillas. The Skinny Ole Mexican Foods, Inc, and Gruma Corporation are manufacturers of low- or no-carb...
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