The HubSpot Internet Marketing blog posted a useful article, “How to Design a Marketing Survey That Yields Legitimate Results.” While most of their advice may seem like common sense,
How Research Can Improve Customer Satisfaction and Loyalty
Do you wish that your customer retention research gave you more specific insight into how to increase customer satisfaction and loyalty, even among the most profitable customers?
Three Types of Market Segmentation and the 2012 Presidential Election
As I’ve discussed in prior posts, market segmentation can mean different things to different people. This is in part because there is more than one way to conduct market segmentation, such as using demographic variables,...
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Presidential Polls and the Quality of Marketing Research
At the time I am writing this post, it is October 18, 2012 – less than three weeks before the upcoming election. More than any other election I can remember, the 2012 presidential election has...
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Why Your Restaurant Needs Pinterest
Pinterest has taken the social media space by storm. Pinterest is a photo-sharing website that allows users to like or “pin” photos that interest them. What started as an online bulletin board to share pictures...
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