Online surveys have become the default mode of data collection in the market research industry. They can be completed quickly and cheaply, and they allow researchers to display images, videos, and audio stimuli.
Way back in August 2012, I wrote about two online survey platforms: Survata and Google Consumer Surveys. At the time, Survata had just launched, and Google Consumer surveys had added additional functionality.
For many years, Tom Peters has been a great source of thought about management and marketing strategy. Since his days writing In Search of Excellence, as well as follow up materials, I haven’t always agreed...
J.C. Penney Company Inc., founded in 1902, is one of the best known brand names in American retailing. The chain, commonly known as JCPenney, has historically been heavily dependent on promotions, discounts and sales.
Setting the pricing strategy for a product or service is one of the most important challenges any marketer faces. Compared with other elements of the marketing mix, pricing strategy has the most direct impact on...