The coronavirus has impacted lives across the U.S. and the world in many significant ways. The recent projections about the possible scope of infections in our country are beyond anything most of us could have...
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Using the Squirt Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, including the “Squirt” format, and the “Eveready” format. This article addresses Squirt surveys,
Using the Eveready Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, which are known as the “Eveready” format, and the “Squirt” format. This article addresses Eveready surveys.
Asking the Right Questions: Optimizing Trademark Litigation Survey Design
In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys.
How to Design a Marketing Survey That Yields Legitimate Results
The HubSpot Internet Marketing blog posted a useful article, “How to Design a Marketing Survey That Yields Legitimate Results.” While most of their advice may seem like common sense,