How do you keep your brand strategy relevant as the market evolves? Here are 5 ways brand image research helped an Italian brand of cooking appliances that is more than 130 years old. Ten years...
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[Update] Comparing Online Survey Platforms: Survata vs Google Consumer Surveys
Way back in August 2012, I wrote about two online survey platforms: Survata and Google Consumer Surveys. At the time, Survata had just launched, and Google Consumer surveys had added additional functionality.
Why You Should (Almost) Never Use the van Westendorp Pricing Model
Setting the pricing strategy for a product or service is one of the most important challenges any marketer faces. Compared with other elements of the marketing mix, pricing strategy has the most direct impact on...
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How to Design a Marketing Survey That Yields Legitimate Results
The HubSpot Internet Marketing blog posted a useful article, “How to Design a Marketing Survey That Yields Legitimate Results.” While most of their advice may seem like common sense,
[Video] Conducting In-Person and Online Interviews in Litigation Surveys
Interviews for litigation surveys are conducted either in-person or online. In this video, Dr. Bruce Isaacson discusses the differences and advantages of both methods, when “Conducting In-Person and Online Interviews in Litigation Surveys.”