Survata, a Silicon Valley start up, just launched a research service competitive with Google Consumer Surveys. I recently talked with one of the co-founders, Chris Kelley, about how his services compare with Google Consumer Surveys.
Why (and When) We Like Google Consumer Surveys
Advances in technology have helped market research evolve, and provided companies with faster access to better information about consumers. Google Consumer Surveys is a new tool that can provide managers with an easy to use,...
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The Challenge of Replicating Marketplace Conditions in Intellectual Property Surveys
In intellectual property matters, surveys are used to examine a variety of issues, including likelihood of confusion, secondary meaning, deceptive advertising, and consumer response to marketplace practices such as prices or packaging. Surveys are often...
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